Veridia Advisory Group is an independent advisory firm founded by Pam Bobbitt, a 30-year EHS and technology industry veteran. With 15 years as an EHS practitioner in pharmaceuticals, chemicals, and automotive, combined with 15 years as a software executive in VP-level roles at industry leaders including Ideagen, Cority, and Enablon, Pam brings an unparalleled perspective to the EHS software landscape. Her experience as VP of Innovation at Verdantix and involvement in mergers and acquisitions across the industry positions her as the rare translator between the worlds of EHS practitioners and software innovation.

Veridia serves three distinct client groups: corporations evaluating, purchasing, or optimizing EHS technology; EHS SaaS vendors seeking sharper go-to-market strategy and product expertise; and Private Equity and Venture Capital firms investing in the EHS software space. What makes Veridia unique is Pam's comprehensive understanding of the entire ecosystem—she's been the practitioner who needs the technology, the vendor who builds and sells it, and the advisor who evaluates it. She's the person in the room who ensures the right decisions get made by understanding what EHS professionals actually need and how software is built, marketed, sold, and valued.